HD-DVD might have lost the war, but Toshiba, which used to be the greatest HD-DVD supporter, is still avoiding the integration of Blu-ray technology into its products. Toshiba wants to deliver image quality similar to the one offered by Sony's Blu-ray 1080p content without the need of expensive disc players. The latest HDTV from Toshiba, dubbed Ragza ZF, has everything you need to enjoy HD quality content (save for some good speakers maybe).

That’s right, you won’t be needing those expensive Blu-ray players to upscale your DVDs to HD resolution. The new Ragza ZF LCD HDTVs do the upscaling by themselves, with the aid of a cell-processor based system like the ones you have in your PS3. According to Gizmodo, this is the first TV capable of this feat, and if we are to listen to the European executive vice president of Toshiba, it looks like the Japanese company may never embrace the Blu-ray technology. Toshiba wants to further develop alternative technologies that deliver high-res imagery.

Backed by the powerful cell processor, the upscaling system found in Toshiba’s HDTVs uses advanced image-processing techniques, creating interpolated pixels to give the final image near-HD quality. Other features include the Active Vision M100 100Hz HD picture processor, 178-degree viewing angle, 30,000:1 contrast ratio and 10-bit processing. The HDTVs have 40” and 46” diagonals, and the 40” one is already available for $2,390. The 46” model will be released later this year.