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Redesigned and improved with new search technology, a three-panel design, and other new features Ask.com was launched this recently. The site is aiming at differentiating itself from its competitors.

Through algorithmic content-matching and ranking technology, Morph takes the results from several different sources and transforms the page layout to accommodate it. Technology called 'Morph' provides the basis for most searches.

ExpertRank is one feature that the results by giving prominence to the most authoritative sources in an effort to help the user find what they need faster.
According to Ask the new design ‘Ask3D’ represents the three dimensions of search. The three-panel interface contains ‘query expression’ in the left, ‘results’ in the center, and ‘content’ in the right panel.

Other new features include a more deeply personalized webpage, more multimedia preview capabilities from the search results page, location-based results, and new video search capabilities, with technology culled from Blinkx.