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You’ve just arrived to Saint-Tropez and you’re looking forward to an exciting holiday on the French Riviera, amongst famous and healthy guests. You’re wearing your expensive clothes, feeling like a million dollars, and you’re wandering around with five different watches on the wrist. Still, you do not know what time it is and you have to ask people around you, making a fool of yourself. Yes, it’s a very awkward situation, you can say that again, but it was you who acquired Diesel’s quintuple-faced watch.

The watch has five different faces to handle five different time zones/airports. Therefore, you’ll have the time for Los Angeles, New York, London, Paris and Tokyo and anytime you visit those places, time won’t be an issue for you.
But what if you’re not the stereotypical kind of traveler and you can’t predict which city you’ll be landing in the next couple of weeks? What if you just want to go somewhere else, somewhere far from those five mentioned cities, and, contrary to all reason, you pretend to know the time? Well, Diesel has an alternative for you too: a smaller and daintier watch of the same type which allows you to memorize which face corresponds to which place, instead of having them labeled. Everything you have to do is to just keep in mind which one is which.



Another disadvantage is the fact that, having five faces, each face must be really small, because there are so many of them. On the other hand, the whole watch is ridiculously large and the irony you’ll be producing when asking the time will most certainly be directly proportional to the size of the watch.
If you decide to acquire such a watch, you must be fully aware of the consequences: there is a very high possibility of you being laughed at more often than you have ever been before. Or, if you embrace an extravagant and crazy attitude, you will care less about what people say and you will proudly wear your watch, even if you’re in Moscow and your wrist is inexplicably covered.

The watch is available for $550, the larger silver watch, or $495, the smaller unlabeled watch.