Match.com On Cell Phones
Published by adimoga, on July 30th, 2007 7:23 pm, in the categories: Software
Online dating service Match.com, part of IAC/InterActiveCorp, launches a new application for mobiles that allows subscribers to keep track of their paramours while on the go.
United States, UK and Canada will be the first markets targeted by the service MatchMobile with plans to be extended to nine more countries by the end of the year.
The service provides subscribers with text messages to their phones when they have an e-mail from another Match.com subscriber and allows them to search for potential matches from their cell phones.
MatchMobile subscribers can receive and answer e-mails from suitors on their mobile phones for an extra fee of $5 per month.
Match.com Chief Executive Thomas Enraght-Moony sais that "If you are having a conversation with someone and want to continue it on the go, you can. It cuts out the waiting," and also "As people become more and more accustomed to being able to do things while they are on the go, this becomes a more natural part of what they do."
The company cited forecasts from Frost & Sullivan, which predict that revenue from mobile dating services will grow to $215 million by 2009.
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That is pretty amazing, online dating is huge right now and with mobile phones becoming more complex I definitely understand why companies are branching out more into the mobile world.