Camera Phones Plaza

And when I say now, I mean now, because a couple of seconds later it might be too late. It sounds a little bit drastic, isn’t it? But when it comes to domestic violence issues, I don’t think that such requests should be neglected.

Being part of a campaign aimed at developing, where such thing doesn’t exist, and increasing the public awareness concerning a subject of general interest, this bus stop ad is absolutely genius, if you allow me to use such a pretentious word. You can’t blame me for having such an opinion, especially because the ad is focused on a very important aspect of our lives. And the best part is that the guys behind it found a brilliant way to tell people about the domestic violence.



The bus stop ad that I’m talking about was recently erected in Hamburg, Germany, and it’s able to change when someone is or is not looking at it. There’s an integrated camera stuffed inside, equipped with the eye-tracking technology, which tells whether someone has his/her eyes on the poster or not.

When no one pays attention, neglecting what happens right there, in front of their eyes, a typical scene of domestic violence is displayed. When the eyes of a passer-by are “caught”, the image changes in just a couple of seconds, giving him/her the chance to see the change. The new photo shows a happy couple, the same couple, as if nothing happened before. Because, as you all know, “it happens when nobody is watching”.

Amnesty International, on the other hand, the advertiser, has every reason to be happy, as the agency that had to create the ad did the greatest job of them all. And the most clever, if you ask me.

The effect is undoubtedly powerful. And it makes you wonder. It makes you ask questions you have never asked before.

(Source: Dvice)