Introducing The “buy” Button On Personal Web Pages

The ultimate objective of record labels is an environment where music fans could stream their favorite music from their personal Web pages and post a "buy" button next to each track. The idea is to create a point of purchase and a channel for promotion by giving the site's visitors the possibility to click a single button and place that same buy button on his or his/her own site as well.
Social networks like MySpace with 70 million active monthly users alone, are enormously popular because of features like instantly connecting like-minded users based on interests, location or real-life associations. These "friends" can virally pass along content quickly and easily by simply sharing a small bit of computer code -- called a widget -- between individual profiles.
An example is allowing fans to post a stream of their latest single to artists’ individual profiles.
Snocap - MyStore
The company Snocap that offers the MyStore service, enables artists to sell tracks from their MySpace pages, and the new Spread the Word feature allows fans to copy the store to their own blog sites, Web pages and virtually any other Internet presence.
Warner Music Group (WMG) and EMI Music adopted this system, enabling selling music directly from MySpace pages.
EMI head of digital Barney Wragg said that "It just completely decentralizes it," and “Obviously you can place a 'buy' button (on) iTunes and any other retailer. But this is a real easy way for us to do something specifically for that artist."
"The music-buying experience is different from what you do on MySpace," he told South by Southwest music conference attendees during a panel in March. "We're not investing a ton of energy in that. It's not a big part of our business."
INCOMPATIBILITY ISSUE
Any digital music file incompatible with the iPod will be difficult to sell, regardless of who's selling it. In the beginning, the MyStore program focused on indie and unsigned artists who have no problems with selling their music without technical protection. Earlier this month, EMI became the first major label to adopt the platform as part of its ongoing DRM-free campaign.
The only other major label participating in the MyStore program -- WMG -- has insisted on using Microsoft's WMA technology, which even CEO Snocap's Rueff said will hinder adoption. "Your sales will follow where your content can be played," he said. "If it plays on an iPod, it's got a better chance of selling. And the only way to do that is with MP3s."
Seems that Snocap said that since December, when the service went live, the number of consumers registering for MyStore accounts has increased 50 percent per month, and the number of downloads is rising by 40 percent per month.
"Social networks are the (peer-to-peer) networks of the future," Rueff said. "They're this generation's MTV. If you want to be at a point of sale at the highest point of desire and consumption, be where the fan is."