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On Thursday Google released an online tool that permits the advertisers of Google AdWords to make their own Google Print Ads to be displayed in the newspapers.
Google Print Ads was released in July enabling all types of advertisers to buy print newspaper ads.

Statistics showed that 3 out of 4 adult people from the top 50 markets read a copy of the daily paper or a Sunday paper, 4 out of 10 American people read a newspaper on the previous day.

You use Google Print Ads tool by first choosing a newspaper and then placing a bid for the ad space.
The criteria on which you base your bid include for example geography or circulation size.
After these steps, you will have to select the days you are bidding on and the price you intend to pay for the ad.
After publisher’s approval, you can begin its design.

Image sizes from 1 col. x 1 in. to 2 col. x 7 in. can be uploaded for publication by anyone with an AdWords account.

Check this if you want to start using it.