Forget the annoying sound that you’re hearing when the alarm clock starts its concert. Taking in consideration that natural light is the best alarm clock, the glo Pillow was created to combat the pressure of a “24 hours” lifestyle.

It uses a LED fabric substrate below the pillow’s surface that begins to glow gently 40 minutes before the pre-set alarm. It seems like a interesting way to start your day. The substrate also functions as a timer, the display allowing seeing what time it is.

It seems that this way of waking-up sets your body clock, with results of a healthier sleep. Unfortunately the glo Pillow remains a concept design, but who knows, maybe in time it will hit the market and replace these bloody alarm clocks.