Jun 01 2007
FeedBurner aquired by Google
Posted by: Adina in Software
FeedBurner a firm specializing in delivering podcasts, weblogs, news and advertising to Internet browsers was bought by Google this week.
Chicago-based FeedBurner is a 'web feed' firm that lets online publishers constantly send updated news, commentary and other content directly to readers with tools such as Really Simple Syndication (RSS).
FeedBurner also offers a tool for pushing ads through feeds, generating advertising revenue.
Google has along the time constantly looking for ways to identify and offer new tools for content creators and website publishers.
According to Google's vice president of product management Susan Wojcicki the company aims to give AdWords advertisers broader distribution to an even wider audience of users.In these matter they aquired FeedBurner.
Financial terms of the deal were not immediately disclosed. According to some reports Google was to pay 100 million dollars for FeedBurner, which was launched in 2004.
Comments