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We know how to convert MP3 to ringtone, how to download cool ringtones provided by our telecommunication carrier’s service, and we’ve also heard of the inaudible mosquito ring tone, but how about a video ringtone?

I’m not sure how useful would it be to set video ringtones for each of my contacts, and how will I be able to recognize the one who’s calling if I don’t see the ID, but Vringo seems to trust this type of service providing video ringtones, because latest researches revealed the fact that by 2010 “50 percent of ringtone revenues will come from video ringtones”.



It is the world’s first video ringtone service and the country that meets the market requirements best is Turkey, where “mobile content, particularly ringtones, is incredibly popular”, according to Jon Medved, CEO, Vringo.
Cell phone ringtones for Turkey in video format are brought by Patlican, from the Avea mobile operator.

“Our young subscribers, registered to our youth platform Patlican, are among the most cutting-edge and creative mobile users, and we’re committed to develop new services which will enable them to express themselves and enjoy benefits of technology” said Avea Chief Marketing Officer M. Ilker Kocak. “Working with Vringo to bring video ringtones to our members has not only been an exciting venture, but an effortless process, thanks to their content partner relationships and hands-on support.”

It will be a paid video ringtone service and the world’s first carrier-led video ringtone subscription model. Subscribers will have access to over 4,000 video clips and a 60-day trial period. If they decide to continue to use it they’ll have to pay a monthly subscription fee of 4 SMS/8 counters.
In order to use Vringo’s service, you have to download the application on your handset and choose your favorites via patlican.vringo.com.

The cool part is that you don’t have to set the video ringtones for the incoming contacts. Each of your friends can set their own video ringtone to be displayed on your handset whenever he/she is calling you and when you’re the one who makes the call. This type of ringtone is called WringBack. The cool cell phone ringtones you create for the same scope are called VringForward, and you can share all with your friends over the network.