Sep 08 2008
The new Sony S series Walkman players
Posted by: Maria Mihale in Gadgets

With the reputation of one of the world’s best-known consumer electronic giants, Sony doesn’t contradicts itself and has announced the new format-friendly S-series Walkman players – NWZ-S730 series, which is claimed as their slimmest Walkman player in any of the new series, at just 7,5 mm thick.
The slim design is provided with a high-contrast 2-inch QVGA LCD screen that plays back WMA, AAC and MP3 audio formats and WMV and MP4 video, giving you the freedom to download the kinds of video that you prefer; therefore the display allows you to browse your digital media collection and to view videos up to 30 frames per second in either horizontal or vertical orientations. The Supplied Content Transfer software makes sure you can transfer music, videos, podcasts and playlists (DRM files excepted) from iTunes by “drag and drop†function. The interface can be personalized with one of 10 pre-installed wallpaper images users can choose from or with their favorite digital photo.
In addition, the S-series has the SensMe channels function, becoming the first Walkman player to have such a feature which was previously only on Sony Ericsson Walkman-branded phones. If you are not familiar with the SensMe engine, let me tell you that once included on your walkman, as it’s based on Sony’s “12 Tone Analysis†technology and “LCMIR (Low-Complexity Music Information Retrieval)†technology, it will analyze for you songs from your music collection for various qualities. The SensMe it’s an innovative feature that, based on each song’s speed, mood and rhythm, suggests different playlists you can choose from and creates 11 themed “channelsâ€.
As I was saying before, the S series is said to be the thinnest Walkman ever and also the best-sounding to date, as it is based on four Sony-developed Clear Audio technologies which are complemented by 13,5 mm EX headphones. The new NWZ-S730F series have a very important feature, if you ask me, a new 3-way noise canceling system which helps diminish background noise and improves your overall listening experience. On the other hand, the integrated active noise cancellation is featured with supplied 13,5 mm EX noise canceling headphones and an accessory cable that extends the noise canceling functionality of the device. When traveling by plane, you can connect the S series player directly to the plane’s audio video system with the included accessory cable and you can enjoy regular in-flight entertainment.
The battery life is up to 40 hours of music playback, up to 10 hours of video playback and up to 30 hours of audio playback when the noise-cancellation feature is activated. Actual battery life may vary upon usage patterns, product settings, battery and environmental conditions.
According to Mitch Li, product manager for Walkman players in the Digital Imaging and Audio Division at Sony Electronics, “these new Walkman players satisfy the need of consumers who don’t want to sacrifice sound quality for the digital music and MP3 experienceâ€.
The new Sony S-series of Walkman noise canceling video MP3 players will come in stores in October in two different storage capacities in black: the NWZ-S736F has approximately 4Gb of internal storage and will cost about $150 while the NWZ-S738F has 8GB of internal storage and will cost about $180.
(Source Gizmag)











